Posts Tagged ‘marketing strategy’

Simplicity: The New Mantra on the World Wide Web

Tuesday, September 14th, 2010

"effective web site"Less is More… Don’t we love hearing these words? Imagine yourself going to a restaurant, where the waiter handed you the menu – only it is 520 pages thick. Your confusion will overpower your need to eat as you try to make a choice. In any business, making your customers confused is a great way to push them away… for good. So, what will make things better? If in doubt, it’s always best to keep things SIMPLE. (more…)

What’s in a Word?

Thursday, August 12th, 2010

"copywriting"From Abracadabra to J.K. Rowling’s Avada Kedavra, the power of words can bring in $3.5 billion dollars worth of box office tickets worldwide. That’s a Fact! How many times do we hear people say, ‘never underestimate the power of words.’ Techie startups and nimble firms have been harnessing the same power to control the Web unlike anything we’ve seen before. We see a simple sales copy page converting into millions of dollars in revenues. Is that even possible? YES. If you know how to write a copy that sells like pancakes. (more…)