Posts Tagged ‘branding’

Simplicity: The New Mantra on the World Wide Web

Tuesday, September 14th, 2010

"effective web site"Less is More… Don’t we love hearing these words? Imagine yourself going to a restaurant, where the waiter handed you the menu – only it is 520 pages thick. Your confusion will overpower your need to eat as you try to make a choice. In any business, making your customers confused is a great way to push them away… for good. So, what will make things better? If in doubt, it’s always best to keep things SIMPLE. (more…)

Which Brand Are You?

Tuesday, July 27th, 2010

"branding"In today’s competitive world, your business brand is more than just a pretty logo and unique name. A few years back when social media was born, many believed that crafting words into print and digital media would work. As consumers begin to demand more transparency on the Web, it’s simply not enough to talk the ‘talk.’ You have to engage people and have meaningful conversations. In the age of social media, creating a buzz is like sharing a 14″ pizza with your audience; You can’t eat it all. (more…)