What’s in a Word?

August 12th, 2010 by issa

"copywriting"From Abracadabra to J.K. Rowling’s Avada Kedavra, the power of words can bring in $3.5 billion dollars worth of box office tickets worldwide. That’s a Fact! How many times do we hear people say, ‘never underestimate the power of words.’ Techie startups and nimble firms have been harnessing the same power to control the Web unlike anything we’ve seen before. We see a simple sales copy page converting into millions of dollars in revenues. Is that even possible? YES. If you know how to write a copy that sells like pancakes. Read the rest of this entry »

Greenovation at Work

August 4th, 2010 by issa

"green office"Last time, we talked about 30 ways you can go green even on a tight budget. Green is not an over-hyped buzzword these days. It is not even a fancy option for the elite. To go green means to take a shot to make our planet a better place. It may sound cliché, but your actions can really make a difference, not to mention that it save you money. Whether you run your enterprise at home or at the office, it’s never too late to wipe off your carbon footprint – for good.
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Which Brand Are You?

July 27th, 2010 by issa

"branding"In today’s competitive world, your business brand is more than just a pretty logo and unique name. A few years back when social media was born, many believed that crafting words into print and digital media would work. As consumers begin to demand more transparency on the Web, it’s simply not enough to talk the ‘talk.’ You have to engage people and have meaningful conversations. In the age of social media, creating a buzz is like sharing a 14″ pizza with your audience; You can’t eat it all. Read the rest of this entry »

Going Green on a Budget?

July 20th, 2010 by issa

"Green Living"Great things start from small beginnings. If you want to make a difference in this world, start with yourself and your home. Who says that green living is only for the rich? Anyone who has the common sense can go green, even on a tight budget. It’s all about perceptions! Here are 30 of my all-time favorite tips on living green while penny-pinching: Read the rest of this entry »

Your Action Matters… NOW!

July 15th, 2010 by issa

"Green Living"
If you think that climate change is Science fiction, open your eyes. Take a look around you. Climate change is real. It affects you, me and everybody on this planet. Earth is undergoing a significant change. Temperatures and sea levels are rising. You may blame it on the planet’s natural evolution or the sun’s scorching intensity. Still, humans play a major role in climate change. Can you handle this truth?

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Do They Love You?

July 8th, 2010 by issa

"make customers love your website"What business doesn’t have a Web site these days? When connecting online is the standard, it’s only logical to use the Internet as your marketing tool. Now, the only question that comes to mind is: Are you maximizing the power of the World Wide Web through your Web site? Read the rest of this entry »

Stop. Ask. Assess!

July 1st, 2010 by issa

"starting a business"Starting a business can be a very exciting thing, especially when you believe you have the next big thing. Days and weeks of planning just pump up your adrenaline, giving you sleepless nights until that big launch date. You may have the money, energy, time, and people that will help you get your business out there, but do you have what it takes to succeed as an entrepreneur? Overconfidence can be road kill and the last thing you want is to fail. You can avoid that by asking yourself these 10 crucial questions before you start your business:
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Up, Up and Away… to the Clouds!

June 22nd, 2010 by issa

"cloud computing"Perhaps you have heard the words and wonder what’s up there in the clouds. The latest buzzwords, Cloud Computing, has been around quite some time. What does it really mean? Is it just a fad? On the contrary, cloud computing is more than just a passing business trend.
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Mobile Commerce is IN!

June 15th, 2010 by issa

"mobile commerce"How many times do you check your computer in a day? How about your mobile phone? Did you know that over 40 million Americans carry smart phones like a 24×7 mobile pet? Imagine connecting with these customers, wherever they are. This is the current trend in doing business, known to many techiepreneurs as: Mobile Commerce. If your business is not taking a slice out of the mobile market, you are missing a lot on your business prospects.
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An Ounce of Prevention

June 8th, 2010 by issa

"invoice scam"Ever received an invoice on goods or services you’ve never ordered?  These invoices can look like the real thing, but they’re phony.  Invoice scams have caused huge losses resulting in millions of dollars bagged by fraudsters each year.  Small businesses are at greater risk for this fraudulent activity since they’re least likely to have extra security measures in place. Read the rest of this entry »