Which Brand Are You?

July 27th, 2010 by issa

"branding"In today’s competitive world, your business brand is more than just a pretty logo and unique name. A few years back when social media was born, many believed that crafting words into print and digital media would work. As consumers begin to demand more transparency on the Web, it’s simply not enough to talk the ‘talk.’ You have to engage people and have meaningful conversations. In the age of social media, creating a buzz is like sharing a 14″ pizza with your audience; You can’t eat it all. Read the rest of this entry »

Going Green on a Budget?

July 20th, 2010 by issa

"Green Living"Great things start from small beginnings. If you want to make a difference in this world, start with yourself and your home. Who says that green living is only for the rich? Anyone who has the common sense can go green, even on a tight budget. It’s all about perceptions! Here are 30 of my all-time favorite tips on living green while penny-pinching: Read the rest of this entry »

Your Action Matters… NOW!

July 15th, 2010 by issa

"Green Living"
If you think that climate change is Science fiction, open your eyes. Take a look around you. Climate change is real. It affects you, me and everybody on this planet. Earth is undergoing a significant change. Temperatures and sea levels are rising. You may blame it on the planet’s natural evolution or the sun’s scorching intensity. Still, humans play a major role in climate change. Can you handle this truth?

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Do They Love You?

July 8th, 2010 by issa

"make customers love your website"What business doesn’t have a Web site these days? When connecting online is the standard, it’s only logical to use the Internet as your marketing tool. Now, the only question that comes to mind is: Are you maximizing the power of the World Wide Web through your Web site? Read the rest of this entry »

Stop. Ask. Assess!

July 1st, 2010 by issa

"starting a business"Starting a business can be a very exciting thing, especially when you believe you have the next big thing. Days and weeks of planning just pump up your adrenaline, giving you sleepless nights until that big launch date. You may have the money, energy, time, and people that will help you get your business out there, but do you have what it takes to succeed as an entrepreneur? Overconfidence can be road kill and the last thing you want is to fail. You can avoid that by asking yourself these 10 crucial questions before you start your business:
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Up, Up and Away… to the Clouds!

June 22nd, 2010 by issa

"cloud computing"Perhaps you have heard the words and wonder what’s up there in the clouds. The latest buzzwords, Cloud Computing, has been around quite some time. What does it really mean? Is it just a fad? On the contrary, cloud computing is more than just a passing business trend.
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Mobile Commerce is IN!

June 15th, 2010 by issa

"mobile commerce"How many times do you check your computer in a day? How about your mobile phone? Did you know that over 40 million Americans carry smart phones like a 24×7 mobile pet? Imagine connecting with these customers, wherever they are. This is the current trend in doing business, known to many techiepreneurs as: Mobile Commerce. If your business is not taking a slice out of the mobile market, you are missing a lot on your business prospects.
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An Ounce of Prevention

June 8th, 2010 by issa

"invoice scam"Ever received an invoice on goods or services you’ve never ordered?  These invoices can look like the real thing, but they’re phony.  Invoice scams have caused huge losses resulting in millions of dollars bagged by fraudsters each year.  Small businesses are at greater risk for this fraudulent activity since they’re least likely to have extra security measures in place. Read the rest of this entry »

You’ve Got a Great Product. Can You Sell?

June 1st, 2010 by issa

You have a new product with huge potential. Deep inside, you know that your product will sell. You’ve put up a fancy-looking Web site for the world to see, but, are you making any sale? If your ideas aren’t turning into greens, then, you need to look back at what you’ve been missing. Any sales manager will tell you that selling is a process; not an event. Read the rest of this entry »

Unpaid Invoices? It’s Time to Collect!

May 27th, 2010 by issa

"debt collection"What can be more devastating than having zero clients? You guessed it: Having to collect unpaid invoices! It is like setting a sharp blade on your bare skin. It is a sensitive topic to start with. When the work is done and no paycheck is found, frustration sets in. How do you collect payment without your client getting on your nerves? Can you still maintain a good customer relationship after finally getting paid? Read the rest of this entry »