Less is More… Don’t we love hearing these words? Imagine yourself going to a restaurant, where the waiter handed you the menu – only it is 520 pages thick. Your confusion will overpower your need to eat as you try to make a choice. In any business, making your customers confused is a great way to push them away… for good. So, what will make things better? If in doubt, it’s always best to keep things SIMPLE. (more…)
Archive for the ‘Business’ Category
Simplicity: The New Mantra on the World Wide Web
Tuesday, September 14th, 2010What’s in a Word?
Thursday, August 12th, 2010
From Abracadabra to J.K. Rowling’s Avada Kedavra, the power of words can bring in $3.5 billion dollars worth of box office tickets worldwide. That’s a Fact! How many times do we hear people say, ‘never underestimate the power of words.’ Techie startups and nimble firms have been harnessing the same power to control the Web unlike anything we’ve seen before. We see a simple sales copy page converting into millions of dollars in revenues. Is that even possible? YES. If you know how to write a copy that sells like pancakes. (more…)
Greenovation at Work
Wednesday, August 4th, 2010
Last time, we talked about 30 ways you can go green even on a tight budget. Green is not an over-hyped buzzword these days. It is not even a fancy option for the elite. To go green means to take a shot to make our planet a better place. It may sound cliché, but your actions can really make a difference, not to mention that it save you money. Whether you run your enterprise at home or at the office, it’s never too late to wipe off your carbon footprint – for good.
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Which Brand Are You?
Tuesday, July 27th, 2010
In today’s competitive world, your business brand is more than just a pretty logo and unique name. A few years back when social media was born, many believed that crafting words into print and digital media would work. As consumers begin to demand more transparency on the Web, it’s simply not enough to talk the ‘talk.’ You have to engage people and have meaningful conversations. In the age of social media, creating a buzz is like sharing a 14″ pizza with your audience; You can’t eat it all. (more…)
Do They Love You?
Thursday, July 8th, 2010
What business doesn’t have a Web site these days? When connecting online is the standard, it’s only logical to use the Internet as your marketing tool. Now, the only question that comes to mind is: Are you maximizing the power of the World Wide Web through your Web site? (more…)
Stop. Ask. Assess!
Thursday, July 1st, 2010
Starting a business can be a very exciting thing, especially when you believe you have the next big thing. Days and weeks of planning just pump up your adrenaline, giving you sleepless nights until that big launch date. You may have the money, energy, time, and people that will help you get your business out there, but do you have what it takes to succeed as an entrepreneur? Overconfidence can be road kill and the last thing you want is to fail. You can avoid that by asking yourself these 10 crucial questions before you start your business:
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Up, Up and Away… to the Clouds!
Tuesday, June 22nd, 2010
Perhaps you have heard the words and wonder what’s up there in the clouds. The latest buzzwords, Cloud Computing, has been around quite some time. What does it really mean? Is it just a fad? On the contrary, cloud computing is more than just a passing business trend.
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Mobile Commerce is IN!
Tuesday, June 15th, 2010
How many times do you check your computer in a day? How about your mobile phone? Did you know that over 40 million Americans carry smart phones like a 24×7 mobile pet? Imagine connecting with these customers, wherever they are. This is the current trend in doing business, known to many techiepreneurs as: Mobile Commerce. If your business is not taking a slice out of the mobile market, you are missing a lot on your business prospects.
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You’ve Got a Great Product. Can You Sell?
Tuesday, June 1st, 2010
You have a new product with huge potential. Deep inside, you know that your product will sell. You’ve put up a fancy-looking Web site for the world to see, but, are you making any sale? If your ideas aren’t turning into greens, then, you need to look back at what you’ve been missing. Any sales manager will tell you that selling is a process; not an event. (more…)
Social Media: The New Way of Doing Business
Tuesday, May 18th, 2010
Think social media is a fad? Think again. If your business is not taking advantage of the social media revolution, you are ignoring a lot of potential customers! Consider this: Over half of the world’s population is under 30 years old and 96 percent of them use social networks. Studies show that spreading the word about your brand to 50 million people will take 38 years by radio, 13 years by TV, 4 years on the Web, 3 years for iPod… and yet, Facebook has over 200 million new users in less than a year. That doesn’t include other social media sites like Twitter, MySpace, or LinkedIn. Now, do you think social media is still a fad? (more…)
