What business doesn’t have a Web site these days? When connecting online is the standard, it’s only logical to use the Internet as your marketing tool. Now, the only question that comes to mind is: Are you maximizing the power of the World Wide Web through your Web site?
There are many excuses for not doing so. Whether you don’t really understand how to take advantage of the Web for your business, or you’re hesitant in using new tools to give you more reach, if you don’t have a Web site your customers will love – you better shut it down! How do you attract people to your Web site then?
Five Keys in Making Your Customers Love Your Web site
1. Be Unique
Who are you? Answer this question honestly and let it guide you in building that fresh brand people love to see. With so many competition on the internet, you have to find the brand that speaks about you – for real. Assess your business. Why should someone buy from you? The last thing you want is to be a copycat. Create a Buzz!
2. Step Out of Your Web site
If you want a Web site that will attract non-customers, you need to think out-of-the-box and look at your site with an eagle’s eye view. Many make the mistake of just sticking with a plan or two. If you are a small business trying to make it big on the Web, you have to be flexible with your marketing tactics. Mix and match! Try everything – from blogging, Webinars, email marketing, social media, Ezines to the search engines. Go local or global, it’s up to you. You’ll definitely find something that will work wonders.
3. Keep It Clean and Simple
Some Web sites bombard you with too much info and flash animation on their home page that make you click the back button. Make your Web site easy to use. Keep in mind that if people can’t find your site, they won’t buy. Guide your customers on important steps to take, especially if you have a shopping site. Your customers would love to see details regarding where their money will go.
4. Be Trustworthy
It’s a no-brainer thing! No one wants to do a business with Company Anonymous. Building your credibility on the Web can be as simple as showing where your business is located and how people can contact you there. A phone number, address, or a map to your location can help a lot. You can also let your customers know that their transactions are safe by having an SSL ( Secure Socket Layer ) encryption and a clear privacy policy. You may also post testimonials, awards, or lists of clients – or any other feedback from third parties that will give your business a positive image.
5. Think Like a Customer ( or a Potential One )
If you were randomly browsing the Web and landed on your Web site, would you become your own customer? Knowing who your customers are will help you target the right one. You may disagree, but don’t rely too much on your existing customers’ feedback. Consider new customers, too. Listening is the key here. What do they have to say?
If you build it, customers will come. No Doubt! In this consumer-centric age where self-promotion is blatant, you have to stop thinking of Me, Me, Me… and start thinking of We. Does your site offer something valuable? Bring the word out, share, and prosper!
Tags: Business, business growth, customer retention, marketing, marketing management, marketing online, strategic planning, strategy, web site, website
