You have a new product with huge potential. Deep inside, you know that your product will sell. You’ve put up a fancy-looking Web site for the world to see, but, are you making any sale? If your ideas aren’t turning into greens, then, you need to look back at what you’ve been missing. Any sales manager will tell you that selling is a process; not an event.
With new technology comes new ways of reaching our customers – an SEO-driven Web site that’s built to drive traffic, blogs, press releases, email campaigns, guest writing, link building, and social media marketing just to name a few. It’s now cheaper for anyone to spread the word about a brand on the Web, and some have even perfected the art of free self-promotion. Whether you are a start up, an aspiring entrepreneur, or someone who already owns a micro-business; if you’re not making money out there… your business is doomed.
The Art of Turning Contacts into Customers
Sales are created by building credibility, relationships, and trust. It’s all about social proof! Many are still misguided by old-school tactics that no longer work in this customer-driven landscape. It’s all about the customer these days. So, how do you turn your site visitors into buying customers?
1. Ditch the Pitch!
Do you watch infomercials? Chances are, you either get turned off with all those pitches or you can’t get them out of your head. Do you know someone who talks so much you often tune them out? If these situations turn you off, imagine how people will react if you do the same.
2. Tell Your Story
Who is your target market? Create a solid message that will reach out to them. Tell the story behind your product. Why should someone care to take a look and buy? Tell them.
3. Offer Freebies
Why do you think they give you samples when you shop at your local supermarket? Giving away free stuff may seem like a crazy thing to do, but sharing your knowledge helps people connect with you. You may try giving away a free E-book related to your business, with a call-to-action link where they can sign up for your services. Consider giving away discount coupons, video tutorials, a free webinar, or even run a contest.
4. Let Others Do the Talking
Great customer service doesn’t only give you repeat clients, but it encourages people to spread the buzz about you as well. And the best part is, you don’t even have to say a word. You may create a profile at LinkedIn which is great for getting all those wonderful testimonials.
5. Be Yourself
Don’t be a copy cat. Emphasize what makes your product unique. Your potential customers want to know they are dealing with the real thing, so keep it real. If they like what you have to offer, they will interact with your brand.
6. Keep in Touch
Once your customer is engaged with your business, your real work begins. You will need to nurture your relationship and learn the art of a follow up. Ask them to subscribe to your blog, newsletter, or social media sites. This keeps your business regularly in front of them, and keeps them informed!
Building your customer relationship is a long-term process in which you need to brainstorm and think of ways on how to engage your customers. You are about to go up on stage, and when you catch their attention, will your speech keep them engaged?
Tags: business marketing strategies, market product, marketing business online, marketing tactics, online market, product promotion, product to market, turn customer, turn sales
Yes, the word “green” itself may come with a hefty price tag in mind — but all of that will be changed as soon as people realize that they have a better option that doesn’t have to cost that much. Cheers!
Pricing seems to the biggest issue with green products being endorsed by the customers. Further, there is a certain belief that the greener products are a bit pricey, thus, some probable customers are driven away even before the product is fully tested.